Have an Economic Model

Hugging produces positive financial benefits – you attract the best staff, you provide the best programs and the resources follow.

Have a formula -  show everyone that  hugging and raising money intersect, and the cornerstone must be that you only spend money if it touches people.

Everyone must breathe “the Formula” for it to work -  and that particularly goes for the bean counters.  The mission must always remain the mission.

Integrity must encompass everything you do -  this especially applies to finances, and is more important than ever.

(These concepts are adopted from business marketing ideas in a book by Jack Mitchell called “Hug Your Customers.”  Jack teaches the importance of embracing customers in meaningful ways in order to earn their business.  How much more important it is for us to have an embracing culture in the church where people need to be shown the love of God.)